Senior Product / UX/UI Designer with nearly 30 years of experience across branding, digital products, and front-end implementation, designing for technology, mobility, cosmetics, and lighting brands. Skilled at turning complex business and user needs into clear, intuitive interfaces for web and mobile. Combines strategic thinking, visual craft, and hands-on delivery to create cohesive, high-performing digital experiences.
MY EXPERIENCE
Career across agencies, in-house teams, and my own studio, evolving from graphic design and packaging into UX/UI and product design for web, e-commerce, and service platforms. Led design for RFID-based toll/payment solutions and later for a major lighting brand, standardizing communication, packaging, and digital presence. Currently operate as an independent designer, focusing on UX/UI, design systems, and end-to-end product interfaces for web and mobile.
Today, I run my own design studio, where I continue to provide high-quality design and digital experiences that connect brands with people.
WORK EXPERIENCE
Freelance Designer — Full Stack Designer
May 2017 – Present
Work on end-to-end design projects, from UX research and UI layout development to front-end delivery for development teams. Collaborate across disciplines to translate business goals into intuitive, visually engaging digital solutions.
Avant Iluminação — Digital Marketing Analyst
April 2016 – November 2018 - Brazil
Designed both digital and printed materials across all marketing channels.
Developed packaging and artwork for an average of 550 products, creating 3D compositions for visual layouts and institutional videos for product launches.
Maintained and updated the company’s website, produced e-mail marketing layouts, and monitored SEO and Google Analytics performance.
Supported sales representatives with promotional materials, in-store visual layouts, and client-facing designs.
Developed packaging and artwork for an average of 550 products, creating 3D compositions for visual layouts and institutional videos for product launches.
Maintained and updated the company’s website, produced e-mail marketing layouts, and monitored SEO and Google Analytics performance.
Supported sales representatives with promotional materials, in-store visual layouts, and client-facing designs.
Auto Expresso — Designer / Marketing Analyst
October 2007 – December 2015 - Brazil
Led marketing design initiatives supporting sales and internal communications.
Created visual assets for campaigns, presentations, and training materials.
Managed social media, e-mail marketing, and sponsored links, improving brand visibility through web analytics and SEO strategies.
Acted as liaison with other departments, driving improvements in internal processes and communication strategies.
Created visual assets for campaigns, presentations, and training materials.
Managed social media, e-mail marketing, and sponsored links, improving brand visibility through web analytics and SEO strategies.
Acted as liaison with other departments, driving improvements in internal processes and communication strategies.
Tok Final — Designer / Art Director
April 2003 – October 2007 - Brazil
Worked as graphic, web, and motion designer, later assuming art direction and strategic marketing duties.
Created ad campaigns and product packaging that secured new client accounts.
Produced commercials and visual media under tight deadlines, optimizing both cost and delivery time for clients.
Created ad campaigns and product packaging that secured new client accounts.
Produced commercials and visual media under tight deadlines, optimizing both cost and delivery time for clients.
Pinhame — Packaging Designer
February 2001 – February 2003 - Brazil
Produced photorealistic renderings and finalized packaging artwork for cosmetic products, reducing photography costs.
Responsible for all label and box design production and finishing.
Responsible for all label and box design production and finishing.
Quick Print — Prepress Designer
January 1997 – December 2000 - Brazil
Began career in graphic design, acquiring technical proficiency in print production software. Led design and production teams focused on output quality and workflow efficiency.
EDUCATION
Tera — UX Design Bootcamp (Extension)
April 2019 – June 2019 | São Paulo, Brazil
Developed real-world UX projects, mastered UX methodology, and created high-fidelity prototypes.
April 2019 – June 2019 | São Paulo, Brazil
Developed real-world UX projects, mastered UX methodology, and created high-fidelity prototypes.
Online Team UX — UX/UI Design & Research Mentorship (Mentoring Program)
November 2018 – August 2019 | São Paulo, Brazil
Completed an intensive mentorship program focusing on UX/UI practice and research.
November 2018 – August 2019 | São Paulo, Brazil
Completed an intensive mentorship program focusing on UX/UI practice and research.
Instituto Infnet — Master’s in Interactive Media Design
September 2007 – November 2008 | Rio de Janeiro, Brazil
September 2007 – November 2008 | Rio de Janeiro, Brazil
Estácio de Sá University — Bachelor’s in Graphic Design
February 2000 – March 2003 | Rio de Janeiro, Brazil
February 2000 – March 2003 | Rio de Janeiro, Brazil
LANGUAGES
Portuguese - Native
English - Conversational
SKILLS
UX/UI (Design and Prototyping)
Visual Design (Ads, Catalogue and Magazine)
Multimedia Design (Videos to Youtube and Social Media)
Front-End (HTML, CSS3 and basic JavaScript)
SOFTWARE SKILLS
• Figma
• Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign, Audition, Acrobat, Dreamweaver, Flash)
• Microsoft Office (Word, Excel, PowerPoint)
• MacOS
• Microsoft Visual Code
SOFT SKILLS
• Strong communication and teamwork
• Leadership and mentoring mindset
• Strategic and creative problem-solving
• User-centered and empathetic design approach
• Adaptability and continuous learning
• Attention to detail and consistency
• Cross-functional collaboration
• Time management and project ownership
• Leadership and mentoring mindset
• Strategic and creative problem-solving
• User-centered and empathetic design approach
• Adaptability and continuous learning
• Attention to detail and consistency
• Cross-functional collaboration
• Time management and project ownership
Let’s build something meaningful together
If you’re looking for a designer who combines strategy, UX/UI, and visual craft, feel free to reach out and let’s talk about your next project.